Marketing Strategy
Building a marketing strategy that defines clear objectives, aligns with business goals, targets the right audience, and leverages data-driven insights to guide impactful, multi-channel campaigns.
Demand Generation
Focusing on creating awareness, interest, and engagement to drive high-quality leads and nurture them into customers through targeted marketing efforts.
Video Content
Integrating video content to capture attention, convey messages effectively, and driving engagement across digital platforms, making it a cornerstone of modern marketing strategies.
Digital Marketing
Created SEO optimised websites, ran social media campaigns – both paid and organic. Website management includes overseeing design, functionality, and user experience to ensure platforms are engaging and aligned with brand objectives.
Learn and Grow
CIM Qualified
At University of Leeds, I studied Communications and Cultural Studies with Media which I really enjoyed. This lead me into marketing, where I went on to study marketing with the CIM. I completed the CIM Postgraduate Diploma in Marketing in 2018 which is designed for senior marketers looking to deepen their strategic and leadership capabilities. I wanted to do the course because it covers critical areas such as strategic marketing planning, risk and reputation management, and the integration of digital transformation into marketing strategies. It not only enhanced my ability to align marketing strategies with business objectives but also gave me the confidence to lead complex campaigns and drive impactful results.
But…my learning doesn’t stop there. I am always looking to learn and I prioritise that in my working week.
Key sectors I’ve worked in.
I have been fortunate to work across various sectors, including property investment, financial services, tech firms, and the public sector. This experience has given me valuable expertise in targeting diverse markets, from SMEs to enterprise organizations across the UK and EMEA regions.
Insurance
I worked at Griffiths & Armour for seven years, initially as a standalone marketer within their professional indemnity insurance division. Over time, I expanded the marketing function by hiring a direct report and introducing MarTech tools to develop and implement a digital marketing strategy.
During my time there, I managed a wide range of activities, including events, social media, website management, content creation, internal communications, campaigns, and marketing collateral. I also played a key role in a company-wide rebrand and the launch of a new website.
Financial Services
Public Sector
At the Growth Platform as a Senior Marketing Manager for Place & Investment, my role was to promote the Liverpool City Region for inward Investment globally. Whilst there, I shaped the marketing strategy and marketing plan which included developing a customer value proposition, PR plan, rebrand and new website.
One of the key areas of the marketing strategy was to create sector specific campaigns targeting Health & Life Science, Digital Creative + Tech, Professional Service and Advanced Manufacturing organisations into the Liverpool City Region.
Public Sector
Tech
I join Bottomline Technologies after they had purchased a company who had Direct Debit solution, so I was looking after that solution. Once everything had been rebranded, we quickly moved on to building out a multi-channel marketing approach which included ABM, PPC, content marketing, key events. We created a solid SEO approach to a new micro-site for this solution.
I have also had further tech sector experience at IQ Blade who were the in-house marketing agency for TD Synnex. There I lead a number of campaigns for different technology vendors.
Technology | SaaS
Options
How I can support your business.
Work with me.
I’m happy to support your business by working on a freelance basis to help boost your marketing on a one off or regular basis. Here is how I can help:
Digital Strategy: Develop tailored strategies to grow your online presence and meet your business goals.
SEO Expertise: Improve website rankings and drive organic traffic with targeted SEO solutions – thinking about voice search and GEO for search.
PPC & Paid Advertising: Develope, implement and optimise PPC campaigns and manage paid social media advertising campaigns.
Content Creation: Deliver engaging, audience-focused content for blogs, websites, and social media.
Social Media Management: Build brand awareness and connect with customers through effective social campaigns. Let me help you build out a social media strategy and content plan to help you skyrocket your engagement.
Email Marketing: Create high-converting email campaigns to engage and retain your audience.
Campaign Management: Plan and execute digital marketing campaigns that generate measurable results.
Website Optimisation: Enhance user experience and performance to maximise conversions.
Analytics and Insights: Use data to track performance and refine strategies for ongoing improvement.
Brand Development: Strengthen your brand’s identity across digital platforms.
Event Marketing: Promote your events through creative and impactful digital channels.
Hire me.
Alternatively, I am looking for my next role with an organisation that I can develop and grow in. I would love to find a marketing/digital manager role where I can best put my skills into action. I currently live in Cornwall, so I would either look for an on-site or hybrid role in Cornwall or a fully remote role.
In addition to what you see to the left and on this page. I offer:
Leadership and Mentorship: Proven ability to guide teams, manage direct reports, and foster professional growth.
Strategic Thinking: Expertise in setting clear goals, aligning resources, and driving long-term success.
Communication: Strong written, verbal, and interpersonal communication skills to engage stakeholders at all levels.
Collaboration: Skilled in building relationships across teams and departments to achieve shared objectives.
Adaptability: Thrives in dynamic environments, handling challenges and change with a calm and proactive approach.
Problem-Solving: Analytical mindset to tackle complex challenges and deliver effective solutions.
Empathy and Emotional Intelligence: Builds trust, motivates teams, and creates a positive work culture.
Decision-Making: Confident in making informed decisions quickly, even under pressure.
If you’re seeking a versatile marketer to join your team and help achieve your business goals, get in touch today. To learn more about my experience, I can send you my CV and I look forward to learning how I can contribute to your success.
Marketing Pulse 